True Luck Jeans Privacy Policy

At True Luck Jeans, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect when you visit our men’s jeans website, how we use it, and your rights regarding your data. We comply with applicable privacy laws including GDPR, CCPA/CPRA, and state-level privacy regulations.

What True Luck Jeans Collects When You Browse Our Denim Site

True Luck Jeans collects information in the following ways:

Information you provide directly: When you submit a contact form or subscribe to communications from True Luck Jeans, we collect your name and email address.

Information collected automatically: When you browse our men’s jeans collection pages, True Luck Jeans automatically collects technical information including your device type, browser type, operating system, IP address, approximate geographic location, pages visited, time spent on our site, and referral source. This data is collected through cookies and analytics tools.

Information from third parties: True Luck Jeans receives affiliate tracking data from Amazon Associates when you click our product links, and analytics data from Google Analytics regarding site traffic and user behavior patterns.

How True Luck Jeans Uses Your Information

True Luck Jeans uses collected information to:

• Operate and improve our men’s jeans website and user experience
• Respond to your inquiries about True Luck products, sizing, or availability
• Send periodic communications about True Luck Jeans collections and updates (only if you’ve opted in)
• Analyze site traffic patterns and understand which True Luck Jeans styles generate the most interest
• Comply with legal obligations and enforce our Terms of Use
• Maintain site security and prevent fraudulent activity
• Track affiliate referrals to Amazon.com for commission attribution

True Luck Jeans’ Use of Cookies and Tracking Technologies

True Luck Jeans uses several types of cookies and tracking technologies:

Essential cookies: Required for basic site functionality including navigation between our men’s jeans category pages and contact forms.

Analytics cookies: Google Analytics tracks how visitors interact with True Luck Jeans content, including which product pages are viewed, session duration, traffic sources, and popular search terms. This data is aggregated and anonymized.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases to True Luck Jeans affiliate links when you click through to Amazon.com to purchase featured jeans.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect your ability to use some features of the True Luck Jeans website.

How True Luck Jeans Shares Your Information

True Luck Jeans may share your information with:

• Service providers: Third-party vendors who help us operate the site, including web hosting providers and analytics services
• Amazon.com: As part of the Amazon Associates affiliate program, referral data is shared to track qualifying purchases of True Luck Jeans products
• Law enforcement or government authorities: When required by law, court order, or legal process
• Business acquirers: In the event of a merger, acquisition, or sale of True Luck Jeans assets, your information may be transferred to the acquiring party

True Luck Jeans does not sell personal information to third parties for their own marketing purposes.

True Luck Jeans’ Data Security Practices

True Luck Jeans implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission, secure server infrastructure, and access controls limiting who can view personal information.

However, no method of transmission over the internet or electronic storage is 100% secure. While True Luck Jeans strives to protect your personal information, we cannot guarantee absolute security.

Your Privacy Rights When Shopping True Luck Jeans

All users have the right to:

• Access the personal information True Luck Jeans holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications from True Luck Jeans
• Request restriction of processing in certain circumstances

GDPR Rights (European Union and EEA residents):

• Right to access your personal data held by True Luck Jeans
• Right to rectification of inaccurate personal data
• Right to erasure (“right to be forgotten”) under certain conditions
• Right to restrict processing of your personal data
• Right to data portability — receive your data in a structured, commonly used format
• Right to object to processing based on legitimate interests
• Right to withdraw consent at any time where processing is based on consent
• Right to lodge a complaint with your local supervisory authority if you believe True Luck Jeans has violated your privacy rights

CCPA/CPRA Rights (California residents):

• Right to know what personal information True Luck Jeans collects, uses, discloses, and sells
• Right to know whether personal information is sold or shared and to whom
• Right to opt out of the sale or sharing of personal information
• Right to request deletion of personal information collected by True Luck Jeans
• Right to request correction of inaccurate personal information
• Right to limit use and disclosure of sensitive personal information
• Right to non-discrimination for exercising your CCPA privacy rights

State Privacy Rights (Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Utah UCPA):

Residents of Virginia, Colorado, Connecticut, and Utah have substantially similar rights to those provided under CCPA, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions and exemptions.

How to exercise your rights: To exercise any of these privacy rights, submit a request by emailing True Luck Jeans at the address listed in the Contact section below, or use the contact form on this site. True Luck Jeans will respond to verified requests within 30–45 days as required by applicable law. We may need to verify your identity before processing certain requests to protect your personal information.

True Luck Jeans and Children’s Privacy

The True Luck Jeans website is not directed to children under the age of 13. True Luck Jeans does not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided True Luck Jeans with personal information, please contact us immediately at the address below and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on True Luck Jeans

The True Luck Jeans website contains links to Amazon.com where you can purchase our featured men’s jeans and other third-party websites. True Luck Jeans is not responsible for the privacy practices, content, or accuracy of those external sites. We encourage you to review the privacy policies of any third-party site you visit after leaving trueluck-jeans.com.

International Data Transfers from True Luck Jeans

True Luck Jeans operates in the United States. If you access our men’s jeans website from outside the United States, your information may be transferred to, stored, and processed in the US, where data protection laws may differ from those in your country. True Luck Jeans takes steps to ensure adequate protections are in place for such transfers, in compliance with applicable international data protection laws including GDPR.

How Long True Luck Jeans Retains Your Data

True Luck Jeans retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data collected through Google Analytics is governed by Google’s data retention policies. If you request deletion of your personal information, True Luck Jeans will promptly comply unless retention is required for legal, accounting, or security purposes.

True Luck Jeans Email Communications

If you subscribe to True Luck Jeans communications, you will receive periodic emails about new men’s jeans collections, denim style guides, sizing tips, and product updates. You may unsubscribe at any time by clicking the unsubscribe link in any email from True Luck Jeans or by contacting us directly at the address below.

Do Not Track Signals and True Luck Jeans

Some web browsers transmit “Do Not Track” signals to websites. At this time, True Luck Jeans does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy when you browse our men’s jeans collections, regardless of Do Not Track settings.

Changes to the True Luck Jeans Privacy Policy

True Luck Jeans may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or site features. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice via email (if we have your email address) or a prominent notice on our website. Continued use of the True Luck Jeans site after changes are posted constitutes your acceptance of the revised Privacy Policy.

Contact True Luck Jeans About Privacy

To exercise your privacy rights or ask questions about this Privacy Policy, contact True Luck Jeans at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information True Luck Jeans has shared with third parties for their direct marketing purposes during the preceding calendar year. To make such a request, contact True Luck Jeans at the address above.

Consent to This Privacy Policy

By using the True Luck Jeans website, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with these terms, please do not use this site.