Privacy Policy

trueluck-jeans.com (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard information when you visit our website.

1. Information We Collect

A. Information You Provide Directly

We collect information you voluntarily provide when you:

• Subscribe to our email newsletter
• Submit a contact form
• Post comments or reviews
• Participate in surveys or promotions

This may include:

• Name
• Email address
• Any other information you choose to provide

B. Information Collected Automatically

When you visit trueluck-jeans.com, we automatically collect certain information about your device and browsing activity:

• Device Information: IP address, browser type, operating system, device type
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Location Data: General geographic location based on IP address
• Cookies and Similar Technologies: See “Cookies and Tracking Technologies” section below

C. Information from Third Parties

We may receive information from third-party services we use, including:

• Amazon Associates Program: Information about purchases made through our affiliate links
• Analytics Providers: Google Analytics and similar services
• Advertising Networks: Information about your interactions with ads

2. How We Use Your Information

We use collected information for the following purposes:

Website Operation and Improvement

• Provide and maintain the website
• Improve website functionality and user experience
• Troubleshoot technical issues
• Monitor and analyze usage patterns

Communication

• Respond to your inquiries and requests
• Send newsletters and updates (with your consent)
• Provide customer support
• Send administrative information

Personalization

• Customize content and recommendations
• Remember your preferences
• Improve user experience

Analytics and Research

• Understand how visitors use the website
• Analyze trends and patterns
• Measure effectiveness of content and marketing

Marketing

• Send promotional content (with your consent)
• Display targeted advertisements
• Measure advertising effectiveness

Security and Fraud Prevention

• Detect and prevent security threats
• Protect against fraudulent activity
• Enforce our terms and policies

Legal Compliance

• Comply with legal obligations
• Respond to legal requests
• Protect our legal rights

Affiliate Tracking

• Track clicks on affiliate links
• Receive commissions from Amazon Associates Program
• Measure performance of affiliate relationships

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information and improve your experience. Cookies are small text files stored on your device.

Types of Cookies We Use

Essential Cookies

Required for the website to function properly. These cannot be disabled without affecting website functionality.

Analytics Cookies

Help us understand how visitors interact with the website (e.g., Google Analytics). These collect anonymous data about page views, traffic sources, and user behavior.

Advertising/Affiliate Cookies

Track your visits and clicks on affiliate links to Amazon. These enable us to receive commissions from the Amazon Associates Program.

Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect website functionality. Most browsers allow you to:

• View and delete cookies
• Block cookies from specific websites
• Block third-party cookies
• Delete all cookies when you close your browser

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We share information with third-party service providers who perform services on our behalf:

• Email service providers (e.g., for newsletters)
• Analytics providers (e.g., Google Analytics)
• Web hosting providers
• Payment processors (if applicable)

These providers are contractually obligated to protect your information and use it only for specified purposes.

Affiliate Partners

When you click on affiliate links to Amazon, information about your visit may be shared with Amazon for tracking and commission purposes. This is governed by Amazon’s privacy policy.

Legal Requirements

We may disclose information if required by law or in response to:

• Legal processes (subpoenas, court orders)
• Government or regulatory requests
• Protection of our rights or safety
• Investigation of fraud or security issues

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change.

5. Data Security

We implement reasonable security measures to protect your information, including:

• SSL/TLS encryption for data transmission
• Secure servers and databases
• Regular security assessments
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

6. Your Privacy Rights

General Rights (All Users)

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal exceptions)
• Opt-Out: Unsubscribe from marketing emails using the link in our emails
• Object: Object to certain types of processing

GDPR Rights (EU Residents)

If you are in the European Union, you have additional rights under GDPR:

• Right to Portability: Receive your data in a portable format
• Right to Restriction: Restrict certain processing activities
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for data processing
• Right to Lodge Complaint: File a complaint with your local data protection authority

CCPA/CPRA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Know what personal information we collect, use, and share
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of the sale or sharing of personal information (we do not sell personal information)
• Right to Limit: Limit the use of sensitive personal information
• Right to Correct: Correct inaccurate personal information
• Right to Non-Discrimination: Not be discriminated against for exercising your rights

Other State Privacy Law Rights

If you reside in Virginia, Colorado, Connecticut, Utah, or other states with privacy laws, you may have similar rights to those described above, including:

• Access to personal information
• Correction of inaccurate data
• Deletion of personal information
• Opt-out of targeted advertising
• Opt-out of profiling for decisions with legal effects

How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: info@trueluck-jeans.com

We will respond to your request within 30-45 days as required by applicable law. We may need to verify your identity before processing your request.

7. Children’s Privacy

trueluck-jeans.com is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will delete such information promptly.

This website complies with the Children’s Online Privacy Protection Act (COPPA).

8. Third-Party Links

Our website contains links to third-party websites, including Amazon.com. We are not responsible for the privacy practices of these external sites.

When you click a link to a third-party website, you are subject to that site’s privacy policy. We encourage you to review the privacy policies of any third-party sites you visit.

9. International Data Transfers

trueluck-jeans.com is based in the United States. If you access the website from outside the U.S., your information may be transferred to, stored, and processed in the United States.

The United States may have different data protection laws than your country of residence. By using our website, you consent to the transfer of your information to the United States.

For EU residents, we take steps to ensure adequate protection of your data when transferred internationally, in accordance with GDPR requirements.

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods vary depending on the type of information:

• Newsletter Subscriptions: Until you unsubscribe or request deletion
• Contact Form Submissions: Up to 3 years
• Analytics Data: Up to 26 months (Google Analytics default)
• Legal/Compliance Records: As required by applicable laws

When information is no longer needed, we securely delete or anonymize it.

11. Email Communications

Newsletter Subscriptions

When you subscribe to our newsletter, we will send you:

• Product updates and news about True Luck Jeans
• Style guides and recommendations
• Promotional content and special offers

Unsubscribing

You can unsubscribe from our emails at any time by:

• Clicking the “unsubscribe” link in any email
• Contacting us at info@trueluck-jeans.com

Even if you unsubscribe from marketing emails, we may still send you important administrative messages (e.g., responses to your inquiries).

12. Do Not Track Signals

Some web browsers have a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no uniform standard for how DNT signals should be interpreted.

At this time, trueluck-jeans.com does not respond to DNT signals. You can still control cookies and tracking through your browser settings.

13. California “Shine the Light” Law

California residents are entitled to request information about whether we have disclosed personal information to third parties for their direct marketing purposes.

We do not share personal information with third parties for their direct marketing purposes without your consent.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

Material changes will be indicated by:

• Updating the “Last Updated” date at the bottom
• Posting a notice on the website
• Sending an email to subscribers (for significant changes)

Your continued use of trueluck-jeans.com after changes are posted constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Email: info@trueluck-jeans.com
Address: 38th St and 7th Ave, New York, NY 10018
Response Time: Within 24-48 business hours

Privacy Rights Requests

To exercise your privacy rights (access, deletion, correction, opt-out, etc.), please email us with:

• Subject line: “Privacy Rights Request”
• Your full name
• Email address associated with your information
• Specific request (e.g., “delete my data,” “access my information”)
• State of residence (if applicable for state-specific rights)

16. Consent

By using trueluck-jeans.com, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.

For certain types of processing that require explicit consent (such as marketing emails), we will obtain your consent separately before collecting or using your information for those purposes.

You have the right to withdraw your consent at any time by contacting us or using opt-out mechanisms provided (such as unsubscribe links in emails).